Festive seasons are a quite common occasions in our multi cultured country. Whether it’s Corporate gifts for New Years, Holi, Diwali or Christmas everything is 禮品 presented with much enthusiasm. Along with the festive siesta come a lot of obligations. Gifts hold a pivotal position during such events.
Gifting has emerged as a fad, not only for domestic purposes but also at corporate associations. Corporate gifting is one such trend that seems to be at a skyrocketing high these days. With a boom in this sector, gifting utility items at affordable prices seems to be the key goal.
A smart amalgamation of aesthetic and utility items has emerged in order to strengthen a company’s relationship with its clients and employees without spending a fortune. The trend has witnessed an upsurge in the last few years and according to industry insiders.
Consumers these days are opting for assorted items at easy prices. They are looking for products that are exclusive and premium quality. Corporate companies are shying away from gifting traditional items such as diaries and small electric appliances as earlier to contemporary as well as niche pieces. This trend has been picked up by the non corporate consumers as well.
Utensils and kitchen appliances have taken a backseat while, modern art, gift hampers, leather storage items and other such products seem to be in demand. Along with the shift in gifting trends, e- commerce has also picked up pace and is on a steady rise. In the Indian market, today maximum corporate gifting takes place through this medium. With the prospect of growing demand during the season, lifestyle luxury companies, silverware manufacturers and importers of glassware and porcelain are going all out to woo the corporates.
Intriguingly, people in the business say that of the Rs 1, 000 crore blown up on corporate gifts, the pharmaceutical industry contributes nearly Rs 600 crore (Rs 6 billion). Among the other big spenders are the IT and FMCG companies.
The trend is no longer confined to the company’s partners and associates. It has also become a way to motivate employees. Easy availability of durable products at competitive prices has also added luster to this season.
Corporate gifts are now customary and even expected. Corporate gifts should express appreciation and be tangible tokens of gratitude with a lasting shelf life. Companies must ensure the gifts they are giving send the right message and are valued by their recipients. There are certain steps to ensure an effective gifting season. Staying on trend is a major deal. If you are trending, you are saleable. Personalization has become a key feature these days. Every corporate wishes to add brand value to its gifts by customizing and adding a personal touch to it. Also corporate gift baskets are quite a trend these days. Assorted gifts are always desirable. A focus on the client is necessary as working as per your clients needs you gain more credibility. Making a statement is important.
Corporate gifts should emphasize the values of the company and signify appropriate feelings of appreciation towards the recipient. A memorable presentation is as important as the gift itself.